URG
Company Identity
URG was founded with a sincere desire to provide solutions for customers facing skin concerns.
Starting in 1990 with the launch of Shangpree Spa, the company not only delivered high-quality products to customers but also set a new standard for luxury service in the skincare industry—establishing itself as a leading premium spa brand.
Building on over 30 years of tradition and expertise, URG has since launched a variety of skincare brands, gaining recognition both domestically and internationally.
As the COVID-19 pandemic prolonged, the home-care and self-care markets expanded. At the same time, trends such as the MZ generation’s conscious consumption and ritual lifestyle emerged, ushering the overall skincare and beauty industry into a new era.
In response, URG has redefined its core mission—evolving from a skincare-focused company into a life beauty company that embraces every aspect of living—
and has established a unified brand identity to consistently communicate this value.
Core Value
Beauty can be experienced and felt in many forms — through nature, human connections, and even the small moments of everyday life.
Amid these, URG focuses on authentic beauty, seeking to provide genuine experiences that embrace each customer’s unique individuality.
──────────────────────────────── Harmony for a Beautiful Tomorrow
──────────────────────────────────── An Endless Pursuit of Beauty
─────────────────────────────────── Realizing Authentic Beauty
Brand Essence
URG not only strives to explore and understand beauty for its customers, but also continuously pursues harmony,
where the individuality and expertise of its members blend seamlessly to grow together.
Through brand experiences co-created by both customers and our team, URG seeks to realize the true value of
“the harmony between beauty and essence.”
